Click on a name below for more information about that board member.
Jeffrey A. Friedman, Founder and Executive Director
14260 Ventura Blvd., Suites 300 & 301
Sherman Oaks, CA 91423
Since 1992, Jeff has been meeting the needs of the elderly and other adults in the Southern California community. He is a leader in the field of eldercare and has succeeded in growing and maintaining clients on behalf of the businesses he has been associated with through unique and personal marketing techniques.
Jeff graduated with a bachelor’s degree in Communications and Marketing from California State University Northridge in 1984. He has been an RCFE Administrator and managed 2 (6) bed Board and Care Homes for Moderate to Severe Dementia. He has served on the Board of Directors of the Alzheimer’s Association and A.S.T.E.R. (Assisting Seniors Through Enhanced Resources), an non-profit organization located in the Foothill Communities of Los Angeles County. In addition, he has served on various committees and councils such as the Parkinson’s Disease Association, the Stroke Association and several Adult Day Care Centers. He has received many awards and accolades from both Los Angeles City and County Agencies. He is the Founder and Executive Director of MAPS Charities, a non-profit organization that assists disadvantaged seniors throughout Los Angeles County. He is currently is the chairman for the San Fernando Valley and Santa Clarita Valley Alzheimer’s Association’s Walks to End Alzheimer’s and is also serves as the Chair of the Board of Directors at ONEGeneration.
He currently serves as Vice President of Marketing with Dynamic Home Care, a full-service home health agency located in Sherman Oaks.
Kevin Crowell, MAG, CSPG, President
I assist seniors and their families in planning for end-of-life care and facilitate these plans for older adults. I advocate for the needs of older adults and help them carry out their wishes for the long run of their lives.
For over 15 years, I have seen plans, whether through trusts or other estate planning devices, fall through the cracks and fail. It is my desire to assist any individual or family to plan for these potential pitfalls and problems that might arise in the process of aging and help them find solutions that fit their individual needs.
Each individual has different concerns and addressing them on a personal basis according to their needs is the best way to see that their wishes will be met in the future.
We can only plan so well and trying to address personal preferences as thoroughly as possible will help provide for the best possible outcome in the long run.
It is my honor to be placed in a position of trust to help make these plans a reality, whether acting as their advocate or facilitating family members to act accordingly!
Marlene V. Harrison, BS, RN-BC, Vice President
6351 Owensmouth Ave., Ste. 203
With more than 25 years of experience in the field of Geriatrics, Marlene spent 12 years as the Director of the Center for Aging, Research and Evaluation at Granada Hills Community Hospital. In addition to the evaluation and treatment of chronic conditions of aging, the center offered education and support groups and formed the basis for “The Memory Club,” a very successful program that continues today.
Marlene participates on many of the ongoing committees that enhance the elder community and support the caregivers. Among these, with Marlene’s special brand of leadership firmly plastered on them, she served as co-chairperson for several consecutive years for the annual Caregiver Wellness Day, which is part of the Greater San Fernando Valley Office of the Alzheimer’s Association and from 1998, for the next 13 years, managed the exhibitor tables at the yearly Los Angeles Alzheimer’s Association Memory Walk. (NOTE: Marlene retired from that position three years ago!) In June of ’06, she was honored for her outstanding community service by the Alzheimer’s Association at their annual volunteer luncheon.
Since 2006, Marlene has been a Senior Housing Consultant with Concepts for Living, LLC, a residential placement service for seniors. With her RN and a Certification in Geriatrics, she lends her clinical expertise, her mild manner and her ingratiating sense of humor to dealing with the seniors and their families who they serve, to making their journey easier because of her keen ear and helping hand.
Since the inception of MAPS Charities, Inc., Marlene has proudly been a member of the Board of Directors and serves as Chairperson for their annual Community Service Awards Luncheon, each February, the major fundraising event of the year. As with everything she does, she is committed to the population of seniors this organization tirelessly serves.
Board Certified in Geriatric Nursing
Volunteer Award from Los Angeles Alzheimer’s Association
Susan Pomerantz, BS, Secretary
6351 Owensmouth Ave., Ste. 203
With 23 years in senior care, utilizing her degree in Journalism and Communications to provide individualized counseling to seniors and their families regarding residential options, Susan acknowledges that her extraordinary team at Concepts for Living is equally committed both to community involvement and the population that they serve daily. “Being part of our wider community is who we want to be. That said, never have I been prouder to be a part of a steering committee as I am to be on the Executive Board for MAPS Charities Inc., this nonprofit organization devoted to caring for the multitude of lower income seniors who have so few resources, so few places that can provide the need, the help they require and the respect they deserve. As this organization matures and grows, hopefully, the funding that we need will do likewise…mature and grow…then and only then, will we be able to provide even more to so many waiting for our helping hand.”
In addition to her position as secretary on the MAPS Charities Board since its inception, in the vast senior professional circle, Susan is also involved with many other community organizations. She is 2nd vice-president on the Board of Directors of OPICA, a day care center in West Los Angeles committed to the well-being of those with dementia and Alzheimer’s and to the support of their caregivers and advocates. She has co-chaired Los Angeles M.A.P.S. (Marketing and Admissions Professionals for Seniors) for the past 13 years, as well as chairing the Networking Association for Geriatrics (NAG), which she founded in 2004. Other organizations include the Older Adult Task Force (OATF) of Santa Monica and the L.A. Alzheimer’s Association, where she has participated in their Speaker’s Bureau. Her acknowledgements include the 2008 nominee as Women Making a Difference Award, given by the Los Angeles Business Journal. Susan was MAPS Charities first recipient of their Community Service Award at their annual fundraising event, an honor she holds near and dear.
“With this website representing this most important Foundation, MAPS Charities, I hope we can bring an awareness to the vast internet community out there, to help them remember and acknowledge this segment of our population so often forgotten. Remember that these people developed, grew, created so much of what we have today and we have them to thank. PLEASE …HELP US… HELP THEM!!”
2009: nominee, LA Business Journal’s Woman of the Year
Linda Radell, E.M.T., Treasurer
4230 S. Centinela Ave., #203
Linda Radell is the owner of OnSite CPR, an American Heart Association licensed training center. She is a California licensed, EMT Emergency Medical Technician).
Since 1996 we have trained over 43,000 people in the life saving skills of CPR, First Aid and use of the AED (defibrillator).
My clients include schools, camps, country clubs, corporations, government employees, medical and dental professionals, and also new parents. I have also worked with a local Fire Department to help them set up a CPR training group. My greatest reward/award are the stories told to me in class of people using these skills to save the life of a loved one or coworker. I am honored to have been with MAPS since itʼs beginning as small networking group. And am especially honored to be a part of this amazing 501(c)3 charity.
Stacy Brooks, BA
9854 National Blvd., #269
Los Angeles 90034
Stacy Brooks founded Heart Light in 1997. Prompted by her own experience with her Grandfather who was stricken with Alzheimer’s disease, and the lack of available support and resources, she envisioned a service that would provide residential and care solutions for seniors and their families. Her mission of offering the highest quality comprehensive and personalized service has made her a highly regarded, main stay in the Los Angeles elder care industry.
Previous to her work at Heart Light Stacy Brooks was a sales and marketing executive in the entertainment industry. Her true passion and calling was in being of service to others, and segueing into eldercare was a natural fit. She feels it is an honor to work with and guide families, many times during a critical period.
Stacy has proudly supported the efforts of many non profits in the eldercare industry. In 2012 she was a top fundraiser for the 2012 Alzheimer’s Walk and is the Volunteer Chair for the 2013 walk, and Heart Light has sponsored the JCC Purim Party, Beauty Bus – A Free Beauty Day for Recognized Healthcare Volunteers, Leeza’s Care Connection and MAPS Charities.
Stacy Brooks and Heart Light were chosen as a finalist for the 2013 Healthcare Leadership Award in the area of Healthcare Advocacy by the The Los Angeles Business Journal.
Larry Freedman, BA
14260 Ventura Blvd., Suite 300
Sherman Oaks 91423
Larry Freedman is the Director of Care Coordination & Community Relations for Dynamic Nursing Services. He has been serving the Los Angeles Senior Community for the past nine years.
Larry completed a bachelor’s degree in English Literature (with a minor in Psychology) from Brooklyn College in 1974. After graduation and for the next 30 years, Larry worked for a major textile mill who eventually transferred him to Los Angeles to manage their sales in Southern California.
During Larry’s tenure with Dynamic Nursing Services, he has enriched the quality of life for the wealth of clients he has served and continues to do so. He has also served on a number of organizational committees and works closely with Jewish Family Services and Motion Picture and Television Fund.
Kathleen Goldner, BA
6245 Matilija Ave.
Valley Glen, CA 91401
A proud native of Los Angeles and graduate of UCLA, Kathleen has devoted her life to making a difference by serving on many committees and Boards of Directors her entire adult life.
In addition to serving on The Board of Directors of MAPS Charities, Kathleen serves on the Executive Committees for San Fernando Valley M.A.P.S., All Valleys Aging Network (AVAN) and Team of Older Person’s Services (TOPS). She has also served as the Chairperson for the Palisades Charter Schools Foundation, the Gala Chair for the New West Symphony and on the Planning Committee for Concern Foundation’s annual Block.
Kathleen has had a 30-year career in sales and marketing as an international airline sales manager, a marketing director for a law firm and as a Realtor.
For the past four years she has worked as the marketing director for Shalev Senior Living, serving the needs of seniors with their five Residential Care Facilities for the Elderly (RCFE) and with Shaleve Family In-Home Companion Care Giving Services for clients of any age being cared for in their homes after surgery or for companion care, from four to 24 hours a day.
“Shalev Senior Living is the loving choice for senior and companion care.”
Diane Sussman, CSA
West Hills, CA 91307
I have had a wonderfully diverse career – I was a dietitian, a budget analysis, a director of Facilities, Planning & Operations, a CBO and an Assist Superintendent of Business in various school districts in Southern California. When I decided to take an early retirement to enjoy traveling and photography, I discovered that I missed keeping busy.
In 2010, I started attending MAPS and SCOPE meetings and saw the need for helping others as we age.
In 2011, I became a Certified Senior Advisor (CSA). With a better understanding of the processes and stages of aging and the critical issues that affect seniors, I could use my knowledge to help people who are organizationally challenged. I took my background in fiscal accountability, budgeting, and organizational skills and added my new knowledge about seniors to create by business, Get My Ducks In A Row.
My goal is to help facilitate each client to be able to remain fiscally fit and independent. My services help provide support and oversight during life changes, in times of crisis and to help them to maintain their independence. I see the big picture and create the necessary steps to ensure a workable, individually tailored system. Sometimes this means I work with individuals who need help managing day-to-day financial transactions. At other times my work involves other needs or challenges in order to get them better organized.
Organizations & Groups with which I am or have been involved:
Greater Los Angeles Chapter of the National Aging In Place Council (NAIPC) – Treasure since inception, 2014 Older Adult Task Force (OATF) in Santa Monica – Member since 2015 City of Thousand Oaks Council on Aging – SAMP-Health & Recreation Team – 2011- Dec. 2015
Klara Zimmerman, BS, CRCFE
7046 Kester Ave.
Van Nuys, CA 91405
Klara is responsible for The Gardens at Park Balboa’s development of outreach and the day-to-day operations of marketing. She plans and executes promotional events for the community and is the liaison for the Alzheimer’s Association.
In past positions, Karla created a Partner for Life Coalition and chaired the group for over two years. She has developed a successful support group for residents and their families that included social workers and other partners in the health field.
Klara holds a California Residential Care Facilities for the Elderly (RCFE) Administration License and is a graduate of Brooklyn College in New York. In addition to her fine work with MAPS Charities, Klara participates in local organizations and charities including:
- Encino Chamber of Commerce, Health and Wellness Committee
- Alzheimer’s Committee, Memory Walk and Caregiver Wellness Day
- Rotary of Calabasas
- Calabasas Chamber of Commerce
- Parkinson’s Group
- Simon Wiesenthal Center
Rachelle Dardeau, MS, MSW, Emeritus
2011 Recipient, MAPS Charities, Inc. Community Service Award
Rachelle Dardeau, MS, MSW received a Master of Science degree in Clinical Psychology and Neuropsychology from the University of Texas, at Tyler and a Master of Social Work degree from Louisiana State University. Rachelle has over 25 years of experience in Geriatric healthcare including the Alzheimer’s Association, California Southland Chapter’s first Regional Director and Director of Regions; Program Director of the Specialized Ambulatory Geriatric Evaluation (S+AGE) program at Sherman Oaks Hospital; and Administrator of a 110-bed assisted living community exclusively for residents with dementia.
Rachelle is currently a non-profit management consultant providing expertise in strategic planning, operations, and program development.