Jeffrey A. Friedman, Founder and Executive Director

Since 1992, Jeff has been meeting the needs of the elderly and other adults in the Southern California community. He is a leader in the field of Eldercare and has succeeded in growing and maintaining clients on behalf of the businesses he has been associated with through unique and personal marketing techniques.

Jeff graduated with a bachelor’s degree in Communications and Marketing from California State University Northridge in 1984. He has been an RCFE Administrator and managed 2 (6) bed Board and Care Homes for Moderate to Severe Dementia. He has served on the Board of Directors of the Alzheimer’s Association and A.S.T.E.R. (Assisting Seniors Through Enhanced Resources), an non-profit organization located in the Foothill Communities of Los Angeles County. In addition, he has served on various committees and councils such as the Parkinson’s Disease Association, the Stroke Association and several Adult Day Care Centers. He has received many awards and accolades from both Los Angeles City and County Agencies. He is the Founder and Executive Director of SFVMAPS Charities, a non-profit organization that assists disadvantaged seniors throughout Los Angeles County. He is currently is the chairman for the San Fernando Valley and Santa Clarita Valley Alzheimer’s Assn.’s Walks to End Alzheimer’s and also serves on the Board of Directors at OneGeneration.

He currently serves as Vice President of Marketing with Dynamic Homecare, a full-service home health agency located in Sherman Oaks.