Click on a name below for more information about that board member.
Jeffrey A. Friedman, Founder and Executive Director
14260 Ventura Blvd., Suites 300 & 301
Sherman Oaks, CA 91423
Since 1992, Jeff has been meeting the needs of the elderly and other adults in the Southern California community. He is a leader in the field of Eldercare and is a resource for all Senior needs in the San Fernando Valley and throughout Los Angeles County.
Jeff graduated with a bachelor’s degree in Communications and Marketing from California State University Northridge in 1984. He has been an RCFE Administrator and managed two six-bed Board and Care Homes for moderate to severe dementia.
He has served on the Board of Directors of the Alzheimer’s Association and A.S.T.E.R. (Assisting Seniors Through Enhanced Resources), a non-profit organization located in the Foothill Communities of Los Angeles County. In addition, he has served on many and sundry committees and councils such as (but not limited to): the Parkinson’s Disease Association, the Stroke Association, several Adult Day Care Centers and other committees raising funds for senior-related causes in the San Fernando Valley and Los Angeles County.
He is the Founder and Executive Director of MAPS Charities, a non-profit organization started in the San Fernando Valley and recently expanded to all of Los Angeles County that assists disadvantaged seniors throughout the County. He is currently the co-chairman for the Los Angeles Chapter of the Alzheimer’s Association’s “Walk to End Alzheimer’s”. He has been the Chair for the San Fernando Valley “Walk to End Alzheimer’s” and has been associated with the walk for over 25 years. He is also currently the Board Chair of OneGeneration in Van Nuys.
He currently serves as Vice President of Community Relations with Dynamic Homecare, a full-service home health agency located in Sherman Oaks.
Janet R. Morris, Esq., President
3940 Laurel Canyon Blvd., #592
Studio City, CA 91604
Janet R. Morris, Esq. has practiced in the area of elder law for the past 32 years. She was formerly the director of the Family Caregiver Project at Bet Tzedek Legal Services. Ms. Morris currently has her own elder law practice where she finds solutions to family crises involving long term care. Ms. Morris serves on numerous local and statewide committees and as technical advisor to many projects concerning the legal rights of elderly and incapacitated individuals. She has co-authored numerous articles and publications, including the “Caregiver Companion”, and has delivered hundreds of speeches in both English and Spanish. Janet has received awards from AARP, KCET, Skirball Foundation, MAPS Charities and the California Council for Gerontology and Geriatrics for her professional contributions in this area.
Janet received her B.A. degree from the University of California, Berkeley, and her J.D. degree from the University of San Francisco.
Kevin Crowell, MAG, CSPG, Vice-President
I assist seniors and their families in planning for end-of-life care and facilitate these plans for older adults. I advocate for the needs of older adults and help them carry out their wishes for the long run of their lives.
For over 15 years, I have seen plans, whether through trusts or other estate planning devices, fall through the cracks and fail. It is my desire to assist any individual or family to plan for these potential pitfalls and problems that might arise in the process of aging and help them find solutions that fit their individual needs.
Each individual has different concerns and addressing them on a personal basis according to their needs is the best way to see that their wishes will be met in the future.
We can only plan so well and trying to address personal preferences as thoroughly as possible will help provide for the best possible outcome in the long run.
It is my honor to be placed in a position of trust to help make these plans a reality, whether acting as their advocate or facilitating family members to act accordingly!
Susan Pomerantz, BS, Secretary
|Concepts for Living
6351 Owensmouth Ave., Ste. 203
With 23 years in senior care, utilizing her degree in Journalism and Communications to provide individualized counseling to seniors and their families regarding residential options, Susan acknowledges that her extraordinary team at Concepts for Living is equally committed both to community involvement and the population that they serve daily. “Being part of our wider community is who we want to be. That said, never have I been prouder to be a part of a steering committee as I am to be on the Executive Board for MAPS Charities Inc., this nonprofit organization devoted to caring for the multitude of lower income seniors who have so few resources, so few places that can provide the need, the help they require and the respect they deserve. As this organization matures and grows, hopefully, the funding that we need will do likewise…mature and grow…then and only then, will we be able to provide even more to so many waiting for our helping hand.”
In addition to her position as secretary on the MAPS Charities Board since its inception, in the vast senior professional circle, Susan is also involved with many other community organizations. She is 2nd vice-president on the Board of Directors of OPICA, a day care center in West Los Angeles committed to the well-being of those with dementia and Alzheimer’s and to the support of their caregivers and advocates. She has co-chaired Los Angeles M.A.P.S. (Marketing and Admissions Professionals for Seniors) for the past 13 years, as well as chairing the Networking Association for Geriatrics (NAG), which she founded in 2004. Other organizations include the Older Adult Task Force (OATF) of Santa Monica and the L.A. Alzheimer’s Association, where she has participated in their Speaker’s Bureau. Her acknowledgements include the 2008 nominee as Women Making a Difference Award, given by the Los Angeles Business Journal. Susan was MAPS Charities first recipient of their Community Service Award at their annual fundraising event, an honor she holds near and dear.
“With this website representing this most important Foundation, MAPS Charities, I hope we can bring an awareness to the vast internet community out there, to help them remember and acknowledge this segment of our population so often forgotten. Remember that these people developed, grew, created so much of what we have today and we have them to thank. PLEASE …HELP US… HELP THEM!!”
2009: nominee, LA Business Journal’s Woman of the Year
Diane Sussman, MA, CSA, Treasurer
Get My Ducks in a Row
Organization and Money Management
I have had a wonderfully diverse career – I was a dietitian, a budget analyzer, a director of Facilities, Planning & Operations, a CBO and an Assist Superintendent of Business in various school districts in Southern California. When I decided to take an early retirement to enjoy traveling and photography, I discovered that I missed keeping busy. In 2010, I started attending MAPS and SCOPE networking meetings and saw the need for helping others as we age.
In 2011, I became a Certified Senior Advisor (CSA). With a better understanding of the processes and stages of aging and the critical issues that affect seniors, I could use my knowledge to help people who are organizationally challenged. I took my background in fiscal accountability, budgeting, and organizational skills and added my new knowledge about seniors to create by business, Get My Ducks In A Row.
My goal is to help facilitate each client to be able to remain fiscally fit and independent. My services help provide support and oversight during life changes, in times of crisis and to help them to maintain their independence. I see the big picture and create the necessary steps to ensure a workable, individually tailored system. Sometimes this means I work with individuals who need help managing day-to-day financial transactions. At other times my work involves other needs or challenges in order to get them better organized.
Organizations & Groups with which I am or have been involved:
A very proud MAPS Charities Board Member since 2016
Older Adult Task Force (OATF) in Santa Monica – Member 2015-2018
Greater Los Angeles Chapter of the National Aging In Place Council (NAIPC) – 2014-2016
City of Thousand Oaks Council on Aging – SAMP-Health & Recreation Team – 2011-2015
Larry Freedman, BA
14260 Ventura Blvd., Suite 300
Sherman Oaks 91423
Larry Freedman is the Director of Care Coordination & Community Relations for Dynamic Nursing Services. He has been serving the Los Angeles Senior Community for the past nine years.
Larry completed a bachelor’s degree in English Literature (with a minor in Psychology) from Brooklyn College in 1974. After graduation and for the next 30 years, Larry worked for a major textile mill who eventually transferred him to Los Angeles to manage their sales in Southern California.
During Larry’s tenure with Dynamic Nursing Services, he has enriched the quality of life for the wealth of clients he has served and continues to do so. He has also served on a number of organizational committees and works closely with Jewish Family Services and Motion Picture and Television Fund.
Kathleen Goldner, BA
23733 Malibu Rd., Suite 500
Malibu, CA 90265
Kathleen was born and raised on the westside of Los Angeles and is a proud graduate of UCLA. She has spent many years in Sales and Marketing, 17 years as a Realtor and eight years as a Marketing Director in the Senior Living Industry.
She works with Buyers and Sellers in Los Angeles, Westwood, Century City, Brentwood, Santa Monica, Pacific Palisades, Malibu and the San Fernando Valley.
Kathleen can help first-time Buyers find their dream home and Sellers of all ages sell and relocate. She has a network of professionals that can help stage and manage your move and help you buy your next home, or relocate to a senior community.
Kathleen’s other community contributions include:
~ President of the JNET Pacific Palisades Chapter
~ Member of the Steering Committee of San Fernando Valley M.A.P.S. (Marketing and Admission Professionals for Seniors)
~ Member of the Steering Committee of AVAN (All Valleys Aging Network)
Marlene V. Harrison, BS
|With more than 25 years of experience in the field of Geriatrics, Marlene spent 12 years as the Director of the Center for Aging, Research and Evaluation at Granada Hills Community Hospital. In addition to the evaluation and treatment of chronic conditions of aging, the center offered education and support groups and formed the basis for “The Memory Club,” a very successful program that continues today.
Marlene participates on many of the ongoing committees that enhance the elder community and support the caregivers. Among these, with Marlene’s special brand of leadership firmly plastered on them, she served as co-chairperson for several consecutive years for the annual Caregiver Wellness Day, which is part of the Greater San Fernando Valley Office of the Alzheimer’s Association and, beginning in 1998, and for the next 13 years, managed the exhibitor tables at the annual Los Angeles Alzheimer’s Association Memory Walk. In June of 2006, she was honored for her outstanding community service by the Alzheimer’s Association at their annual volunteer luncheon.
From 2006 to 2018, Marlene was a Senior Housing Consultant with Concepts for Living, LLC, a residential placement service for seniors. With her RN and a Certification in Geriatrics, she lent her clinical expertise, her mild manner and her ingratiating sense of humor to dealing with the seniors and their families; making their journey easier because of her keen ear and helping hand.
Since the inception of MAPS Charities, Inc., Marlene has proudly been a member of the Board of Directors and serves as Chairperson for their annual Community Service Awards Luncheon, each February, the major fundraising event of the year. As with everything she does, she is committed to the population of seniors this organization tirelessly serves.
Volunteer Award from Los Angeles Alzheimer’s Association
2015 Tami Ginsburg Celebration of Service Award
Barbara Kingston, BA
Barbara Kingston’s personal and professional journey has given her some perspective about Active Aging and Healthy Living. Her work experience includes working at KFWB All-News Radio, the Herald Examiner and, as an entrepreneur, Barbara enjoyed the creative challenge of a retail custom invitation and stationery store which evolved into an exciting event planning and professional fundraising business. From planning life-cycle, multi-generational events to working with organizations to do major fundraisers, Barbara’s passion for advocacy has led her to work with many senior and healthcare-focused organizations.
Recognizing the need to help seniors and living life with purpose, Barbara is proud to serve on the Board of Directors of MAPS Charities, fundraising and working with social workers to help seniors in need. In addition, Barbara has served on the Board of Directors for the American Parkinson’s Disease Association, (APDA), and worked on fundraising campaigns for the American Cancer Society.
Barbara has worked in Elder Law as a Community Relations Director. Working in Elder Law, Barbara saw first-hand how Alzheimer’s Disease and other dementias impacts families, not just the diagnosed individual, but every generation within the family. Witnessing financial abuse and the financial challenge of navigating the elder care journey, Barbara has been very involved working with Alzheimer’s Los Angeles, (ALZLA) and the Alzheimer’s Association. Barbara has been passionate about educating and advocating and has been very active doing outreach in the Jewish community. The summer of 2017 she chaired the SFV Walk4ALZ, is very active on the Speaker’s Bureau, educating and advocating on behalf of ALZLA. Barbara is an art facilitator for the fabulous Memories in the Making program and enjoys the smiles and beautiful expressions of the participants as they discover their “hidden Picasso’s” and finding a voice.
With joie de vivre, Barbara’s sense of adventure was realized living abroad for a year tutoring English by day and working weekend nights in a tourist discotheque in Florence, Italy. This experience gave Barbara an insight to the Italian culture while immersing herself in the history and art of Florence, the birth of the Renaissance. Barbara learned to eat and enjoy a healthy Mediterranean diet while living in Italy and spending time on the Greek Island of Paros.
Barbara’s passion for life-long learning has taken her to pursue interests in art, the theatre, Zumba, dancing, sailing, cooking, volunteering and giving back to the community. Barbara is most proud of her family who have been influenced by her passion of making a positive difference. Her older son is a Cardiologist with training in heart failure and transplant at Cedars-Sinai. Married to a brilliant lawyer, they have welcomed three beautiful children, her grandson Jack and granddaughter Emerson and welcomed Dean, another son in April 2019. Her younger son is an executive at FOX Studios and married for four years to his high-school sweetheart who works in healthcare. They rescued Moe, the cutest little pooch, on their first anniversary and are over-the-moon excited as they welcomed their precious daughter Remy Harper in September 2018!
Happiness is doing what you love, loving what you do and spending time with her family and family of friends!
Linda Radell, E.M.T.
|OnSite CPR Training
4230 S. Centinela Ave., #203
Linda Radell is the owner of OnSite CPR, an American Heart Association licensed training center. She is a California licensed, EMT Emergency Medical Technician).
Since 1996 we have trained over 43,000 people in the life saving skills of CPR, First Aid and use of the AED (defibrillator).
My clients include schools, camps, country clubs, corporations, government employees, medical and dental professionals, and also new parents. I have also worked with a local Fire Department to help them set up a CPR training group. My greatest reward/award are the stories told to me in class of people using these skills to save the life of a loved one or coworker. I am honored to have been with MAPS since itʼs beginning as small networking group. And am especially honored to be a part of this amazing 501(c)3 charity.
Klara Zimmerman, BS, CRCFE
7046 Kester Ave.
Van Nuys, CA 91405
Klara is responsible for The Gardens at Park Balboa’s development of outreach and the day-to-day operations of marketing. She plans and executes promotional events for the community and is the liaison for the Alzheimer’s Association.
In past positions, Karla created a Partner for Life Coalition and chaired the group for over two years. She has developed a successful support group for residents and their families that included social workers and other partners in the health field.
Klara holds a California Residential Care Facilities for the Elderly (RCFE) Administration License and is a graduate of Brooklyn College in New York. In addition to her fine work with MAPS Charities, Klara participates in local organizations and charities including:
- Encino Chamber of Commerce, Health and Wellness Committee
- Alzheimer’s Committee, Memory Walk and Caregiver Wellness Day
- Rotary of Calabasas
- Calabasas Chamber of Commerce
- Parkinson’s Group
- Simon Wiesenthal Center
Rachelle Dardeau, MS, MSW, Emeritus
Rachelle Dardeau, MS, MSW received a Master of Science degree in Clinical Psychology and Neuropsychology from the University of Texas, at Tyler and a Master of Social Work degree from Louisiana State University. Rachelle’s passion for non-profit management and geriatric healthcare, with a focus on dementia care, has been realized in her successes as the first Regional Director of the Alzheimer’s Association Los Angeles area, first Director of Regions in the tri-county expansion of the Alzheimer’s Association Los Angeles area, Director of the Specialized Ambulatory Geriatric Evaluation (S+AGE) at Sherman Oaks Hospital, Administrator of a 110-bed dementia exclusive assisted living facility, and Executive Director of the Santa Clarita Valley Committee on Aging. Prior to focusing on geriatric healthcare, Rachelle achieved success in private practice, hospital department management, hospital operational redesign, and as a university instructor and guest lecturer.
Throughout her years in healthcare, Rachelle has been an active member of professional organizations, speakers’ bureaus, volunteer committees, and boards.
Rachelle is currently a non-profit management consultant providing expertise in strategic planning, operations, and program development.
• 2011 Recipient, MAPS Charities Community Service Award
• Multiple other awards throughout career